Privacy Policy

Aura Wireless ("Aura," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and wireless services (collectively, the "Services").

Please read this policy carefully. By using our Services, you agree to the terms described here. If you disagree, please discontinue use of our Services.

1. Information We Collect

Information You Provide Directly

• Account information: name, email address, phone number, billing address, and payment method when you create an account or purchase a plan
• Identity verification: government-issued ID or other verification documents required by our carrier partners for SIM provisioning
• Communications: messages you send us via support channels, our website contact form, or email
• Waitlist information: responses to our onboarding survey, including your connectivity needs and device type

Information Collected Automatically

• Usage data: data usage volume, connection timestamps, network events, and SIM status information — collected for billing and network optimization purposes
• Device information: device model, operating system, IMEI, IMSI, and e-SIM profile identifiers
• Network telemetry: signal strength, network quality metrics, and routing decisions — used to improve our AI routing models (anonymized and aggregated)
• Log data: IP addresses, browser type, pages visited, and timestamps when you access our website
• Cookies and tracking: we use cookies and similar technologies for analytics and service functionality (see Section 6)

Information from Third Parties

• Carrier partners: network usage events, roaming records, and SIM status from our MVNE and carrier network partners
• Payment processors: transaction confirmation and fraud signals (we do not store full payment card numbers)
• Identity verification services: identity confirmation results, where required

2. How We Use Your Information

We use the information we collect to:

• Provision and manage your wireless service, including SIM activation and network routing
• Process payments and manage your account billing
• Provide customer support and respond to inquiries
• Send transactional communications (account alerts, usage notifications, billing receipts)
• Send marketing communications — only with your consent, and you can opt out at any time
• Improve our AI routing models using aggregated, anonymized network telemetry data
• Comply with legal obligations, including telecommunications regulatory requirements
• Detect fraud, abuse, and security threats
• Enforce our Terms of Service

3. How We Share Your Information

We do not sell your personal information. We share information in the following circumstances:

Service Providers

We share information with vendors who perform services on our behalf, including payment processors, MVNE and carrier partners (for SIM provisioning and network routing), identity verification services, analytics providers, and customer support platforms. These vendors are contractually required to protect your information and use it only for the services they provide to us.

Legal Requirements

We may disclose information to comply with applicable law, regulation, legal process, or governmental request — including lawful requests from law enforcement and telecommunications regulators (such as CALEA-compliant requests).

Business Transfers

If Aura Wireless is acquired, merged, or involved in a similar transaction, your information may be transferred as part of that transaction. We will notify you before your information is subject to a different privacy policy.

With Your Consent

We may share your information in other ways with your explicit consent.

4. Data Retention

We retain your personal information for as long as necessary to provide the Services and comply with our legal obligations. Specifically:

• Account data: retained for the duration of your account plus 3 years after closure
• Usage/billing records: retained for 7 years for tax and legal compliance
• Network telemetry: anonymized and aggregated after 90 days; raw records retained for 12 months
• Support communications: retained for 3 years

5. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: request a copy of the personal information we hold about you
• Correction: request correction of inaccurate information
• Deletion: request deletion of your personal information, subject to legal retention requirements
• Portability: request your data in a machine-readable format
• Opt-out of marketing: unsubscribe from marketing emails at any time via the link in any marketing email or by contacting us
• California residents (CCPA/CPRA): you have the right to know, delete, correct, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at the address below.

To exercise any of these rights, contact us at luke@thelwtechnologies.com. We will respond within 30 days.

6. Cookies and Tracking

Our website uses cookies to:

• Maintain your session when you're logged in
• Measure traffic and usage patterns (analytics)
• Remember your preferences

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. We do not use cookies to serve targeted advertising.

7. Security

We implement industry-standard security measures to protect your information, including encryption in transit and at rest, access controls, and regular security audits. However, no method of electronic transmission is 100% secure. We cannot guarantee absolute security.

If we become aware of a data breach that affects your personal information, we will notify you as required by applicable law.

8. Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or a prominent notice on our website at least 30 days before the changes take effect. Your continued use of our Services after the effective date constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at: